Privacy Policy

Last updated: December 2025

1. Introduction

Lifafaypk (“we”, “our”, “us”) operates a WhatsApp-based communication platform that enables businesses to communicate with their customers regarding order-related queries, design previews, approvals, and customer support.

We are committed to protecting user privacy and handling personal data responsibly in accordance with applicable laws and Meta (Facebook) Platform Policies.


2. Information We Collect

We collect and process only the information necessary to provide our services.

a. Customer Information

When customers interact with us via WhatsApp, we may collect:

  • Phone number

  • WhatsApp messages and replies

  • Media shared in conversations (such as images or documents)

  • Message timestamps and delivery status

b. Internal User Information

For internal team members using our inbox system:

  • Username and login credentials

  • Role-based access information

  • Activity logs (last seen, replies sent)


3. How We Use Information

We use collected information strictly for the following purposes:

  • Responding to customer inquiries via WhatsApp

  • Sending order-related messages, including design previews

  • Managing and tracking conversations for customer support

  • Improving service quality and response accuracy

  • Internal operational and audit purposes

We do not use customer data for advertising or profiling.


4. WhatsApp & Meta Platform Usage

Our application uses the WhatsApp Cloud API provided by Meta Platforms, Inc.

  • Messages are sent and received using Meta’s official infrastructure.

  • Message delivery, read receipts, and media handling follow WhatsApp policies.

  • All WhatsApp communication is subject to Meta’s own Privacy Policy and Terms of Service.


5. Data Storage & Security

  • Data is stored securely in a controlled database environment.

  • Access is restricted to authorized personnel only.

  • Reasonable technical and organizational safeguards are used to prevent unauthorized access, disclosure, or misuse.

We retain data only for as long as necessary to fulfill business and legal requirements.


6. Data Sharing

We do not sell, rent, or trade personal data.

Data may be shared only in the following cases:

  • With Meta Platforms, Inc. (for WhatsApp message delivery)

  • When required by law or legal process

  • To protect our legal rights or prevent fraud or abuse


7. User Rights

Users may request:

  • Access to their data

  • Correction of incorrect data

  • Deletion of their data, subject to legal or operational requirements

Requests can be made using the contact details below.


8. Children’s Privacy

Our services are not intended for children under the age of 13.
We do not knowingly collect personal data from minors.


9. Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.


10. Contact Information

If you have any questions about this Privacy Policy or data handling practices, please contact us:

Business Name: Lifafaypk
Email: support@lifafay.pk
Website: https://lifafay.pk